“Women buy over 50% of the vehicles sold in the U.S. and heavily influence up to 85% of all automotive purchases. If these statistics surprise you – they shouldn’t. Women make up over 50% of the adult population and their influences are felt in most households”. This was pointed out by one of the leading provider of Sales, Service and Management Training for Automotive, Boat and RV Dealers worldwide.
So with the above in mind, I think it would be nice to discuss the factors that influence the choice of brand of cars that a Lady prefers to buy or drive but going on to list the best cars for them. Not knowing or putting these key factors into considerations when buying a car for a lady might cause your expensive gift not to be really appreciated. Women are like children, they are not really moved by the cost of what you bought, but are more concerned about their preference. Take a child for instance, who had earlier informed his dad that what he would like for his birthday gift is going to the museum, but dad got back from work and bought expensive clothes for the child saying, ‘here is your birthday gift, the dad will get a surprise reply of “but that’s not what I told you I needed for my birthday gift” before the child will jump up and appreciate these expensive clothes that dad bought he has to reassure the child that he will still get his choice of birthday gift. Women act likewise, so that means you need to find out their choice of vehicle brand before getting them one. Their choice matters a lot to them.
These factors must also be considered by any marketer or dealership who wants a lady to buy a particular brand of car. A lady will not buy the product because of how smart you spoke but because of some of these factors which she holds dear to heart. So, before trying to talk her into it, make sure it is what a lady will appreciate if not your efforts might not yield the desire result.
So here are some of the KEY FACTORS that affect their choice of car.
- Reputation
Women, more than their male counterparts pay more attention to reputation. They are three times more likely to examine and leave reviews than their male counterparts. This is very important to them to make well-informed choices on everything they buy, and that include their choice of a car brand.
- sensitivity to behaviour and treatment
You know that most people belief that women are only interested in colour and console, but that is not always true as most of them look for the same things as men do– fuel efficiency, design, safety, technology, and price. However, the top factor of whether they buy or not are greatly dependent on their perceived treatment. Apparently, treating her with utmost respect is essential. The majority of ladies have done their homework, so patiently answering their questions will go a long way to winning her over. Women instinctively are drawn to sales people who centre attention on their needs and desires.
- Cost Efficiency
Don’t be astonished. Ladies are cost and budget conscious and they want to feel okay about the price they pay. Salespersons that pay attention to their needs and don’t try to intimidate them into going beyond their budgets will surely win her over.
- Size of the car
Do you know why most ladies love some car brands like crossover SUVs? It is because they can usually fit in to any of their activity –be it for school runs, shopping, soiree, church, picnic, office drive, etc the crossover cars are just there in the middle getting all the attention while some vehicle brand never make it to a woman’s heart. Ladies love cars that are moderate in size, and cars which can help them get the activity done.
Now that you have understood some of the key factors that influence the choice of a car brand that a lady would gladly like to drive or buy. Here is the list of the cars:
- Toyota Rav 4
- Toyota Camry
- Ford Focus
- Honda Crv
- Toyota Corolla
- Sienna
- Ford Fiesta
- Hyundai Tucson
- Toyota Venza
- Toyota Highlander
- Hyundai Tucson
- Nissan Versa
- Kia Forte
- Honda Crv
- Chevrolet Spark
- Nissan Versa
- Kia Rio
- Ford Mustang
- Mazda Cx3
- Lexus Rx 300, 330 & 350
- Lexus ES 350
- Chevrolet Bolt Ev
- Porsche Cayenne
- 2016 Buick Cascada
- 2022 Hyundai Accent
In conclusion, ladies are special and require special attention. Never undermine their choice when planning to get them a new car or when planning to manufacture a new brand of car that you did want them to highly patronize.